Organizational success is founded on vision, missions and goals that match the changing needs of societies, markets and economies. Success is served by corporate structures designed to implement long-range strategies. It is driven by organizational cultures that provide motivation, unified purpose and commitment. Governing the effectiveness of each strategic component are individuals and teams who can take the organization to its full potential.

Dr. Brown Hartley uses the Birkman Profiles™ as a helpful tool with business and financial families, volunteer boards and management teams. The Birkman clearly identifies individual behavior styles, needs, interests and changes in behavior style when needs aren't met.

Dr. Brown Hartley uses Birkman Profiles and Performance Assessments with business and financial families in a variety of ways. She finds that they work well as part of a leadership development program for the next generation of owners and managers because she is able to track behavior, interests and competency development over time. She also uses them when working on team building among family and non-family managers. In addition, she has used the Birkman Profile to help two family business organizations blend their cultures and learn how to work together as teams after an acquisition.

The Birkman Method™ was created to enable corporate leadership to optimize the performance potential of this human asset base. The Birkman Method™ provides in-depth information from within the organization and from a multi-dimensional database of over 1.5 million individuals in thousands upon thousands of actual work situations. It reveals and helps the manager neutralize misperceptions that affect the performance of individuals-and ultimately affect the success of teams and organizational goals.

The Birkman Method™ allows managers to identify the real controlling culture and reality of an organization and to redesign an environment which aligns the individual with the corporate goals.

It promotes four strategic organizational applications:

• Building Powerful Teams that will perform with maximum effectiveness and productivity.
• Selecting For Success--recruiting and hiring to fill positions right the first time.
• Coaching For Excellence and mentoring to help individuals make productive changes.
• Shaping Successful Careers that serve both the individual and the organization.

For more information on the Birkman Method™, visit the Birkman Web site.